Herald: Ch 4 going back to "WBZ" brand

[A. Joseph Ross]

On 21 Nov 2006 at 7:30, SteveOrdinetz wrote:

> At 04:32 AM 11/21/2006, Bob Nelson wrote:
> 
> >The "venerable" WBZ name is coming back to Ch 4, probably by early
> >next year. So you might be hearing a lot more of "WBZ-TV 4" and less,
> >if anything, of "CBS4Boston"...
> 
> 
> Always questioned the wisdom of that move in the first 
> place..."CBS4Boston" sounds so clunky & the WBZ brand is so strong.
 
It's a good thing they didn't actually change the call letters, since 
they probably wouldn't have been able to get the old ones back.

-- 
A. Joseph Ross, J.D.                           617.367.0468
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