Herald: Ch 4 going back to "WBZ" brand
A. Joseph Ross
Wed Nov 22 00:35:57 EST 2006
On 21 Nov 2006 at 7:30, SteveOrdinetz wrote:
> At 04:32 AM 11/21/2006, Bob Nelson wrote:
> >The "venerable" WBZ name is coming back to Ch 4, probably by early
> >next year. So you might be hearing a lot more of "WBZ-TV 4" and less,
> >if anything, of "CBS4Boston"...
> Always questioned the wisdom of that move in the first
> place..."CBS4Boston" sounds so clunky & the WBZ brand is so strong.
It's a good thing they didn't actually change the call letters, since
they probably wouldn't have been able to get the old ones back.
A. Joseph Ross, J.D. 617.367.0468
15 Court Square, Suite 210 Fax 617.742.7581
Boston, MA 02108-2503 http://www.attorneyross.com
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