Herald: Ch 4 going back to "WBZ" brand

A. Joseph Ross joe@attorneyross.com
Wed Nov 22 00:35:57 EST 2006

On 21 Nov 2006 at 7:30, SteveOrdinetz wrote:

> At 04:32 AM 11/21/2006, Bob Nelson wrote:
> >The "venerable" WBZ name is coming back to Ch 4, probably by early
> >next year. So you might be hearing a lot more of "WBZ-TV 4" and less,
> >if anything, of "CBS4Boston"...
> Always questioned the wisdom of that move in the first 
> place..."CBS4Boston" sounds so clunky & the WBZ brand is so strong.
It's a good thing they didn't actually change the call letters, since 
they probably wouldn't have been able to get the old ones back.

A. Joseph Ross, J.D.                           617.367.0468
 15 Court Square, Suite 210                 Fax 617.742.7581
Boston, MA 02108-2503           	         http://www.attorneyross.com

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