Herald: Ch 4 going back to "WBZ" brand

[Bob Nelson]

The decision to go to "CBS4" came of course from the network; as the
article states,
"...a mandate from CBS, which ordered stations that it owned across
the country to take on the CBS look"

I remember the promos they ran when they did the network affiliation
switch. Liz Walker
was saying "I'm still gonna be here, Jack's still gonna be here..." As
if people assumed
that the network switch would be taking away the local newscasters!
Well, the decision
to "brand" them did deprive their identity of those heritage WBZ calls.

And how about that program director on the radio side years ago who
figured the syndie
Tom Synder show would be better than the local guy they had;
Brudnoy...Go figure.
When outsiders come in to a heritage station...