NYC Air America Listeners Not That Fickle

[Dan.strassberg@att.net]

>From what I heard on AAR here, NO advanced warning of the switch was provided over the air on WLIB. ICBC did not want another station's call letters or frequency publicized on their station. A lot of listeners apparently got the word via the Internet, where bloggers did their best to get the word out about the change in frequencies.

As for the Young Turks in NYC, WWRL does not carry the show. The station had, and still has, a locally produced AM-drive show, AAR could not persuade Access.One (WWRL's owner) to drop the show and take the Turks. I gather that the local show makes money.

--
dan.strassberg@att.net 
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-------------- Original message from "Laurence Glavin" <lglavin@mail.com>: -------------- 


> Earlier, in the 102.5-to-99.5 thread, the concept that once you lose 
> listeners to your frequency, you almost never get them back was uttered. 
> Well the New York City ratings are up (don't worry, moderator, I'm 
> not going to quote the figures) and it appears that most of those who 
> were able to pick up Air America's new outlet, WWRL-AM 1600 indeed 
> did so. If you look at WWRL's numbers going back a few quarters, 
> you observe a string of zeroes UNTIL the Air America switch over; 
> then, voila, a rating with no whole number to the left of the decimal 
> point but enough of a number to the right of the decimal point to beat 
> out WBBR (12-and-over that is). It's not what they had at WLIB-AM 
> 1190, but WWRL is not only higher up the AM dial, but at least pre- 
> sunrise and at night, much more difficult to receive than WLIB. 
> Whether they will eventually achieve the 12-and-over rating they 
> had on 1190 seems doubtful; and this rating doesn't reflect 
> the performance of the "Young Turks", Sam Seder, Al franken 
> and Randi Rhodes specifically. Incidentally, WLIB-AM seems to be doing 
> about the same with Gospel as they did with AAR...so that's another station 
> that got its audience back after a switch of formats. 
> 
> 
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