NYC Air America Listeners Not That Fickle

[Laurence Glavin]

Earlier, in the 102.5-to-99.5 thread, the concept that once you lose 
listeners to your frequency, you almost never get them back was uttered.
Well the New York City ratings are up (don't worry, moderator, I'm
not going to quote the figures) and it appears that most of those who 
were able to pick up Air America's new outlet, WWRL-AM 1600 indeed 
did so.  If you look at WWRL's numbers going back a few quarters,
you observe a string of zeroes UNTIL the Air America switch over;
then, voila, a rating with no whole number to the left of the decimal
point but enough of a number to the right of the decimal point to beat
out WBBR (12-and-over that is).  It's not what they had at WLIB-AM
1190, but WWRL is not only higher up the AM dial, but at least pre-
sunrise and at night, much more difficult to receive than WLIB.
Whether they will eventually achieve the 12-and-over rating they 
had on 1190 seems doubtful;  and this rating doesn't reflect
the performance of  the "Young Turks", Sam Seder, Al franken
and Randi Rhodes specifically.  Incidentally, WLIB-AM seems to be doing 
about the same with Gospel as they did with AAR...so that's another station
that got its audience back after a switch of formats.


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