WCRB/WKLB switch Dec 1?

[Sean Smyth]

"A. Joseph Ross" <joe@attorneyross.com> wrote:
> Are they really afraid that country music fans are going to switch to
> 
> WCRB if they mention the new frequency too early?

No, I doubt it. 

But what could happen is a listener may say, "Hmmm. Let me check 102.5
and see if I can pick up the signal as well [as 99.5]." Maybe they
won't. So they'll start searching for other options. Then they may
stumble on WOKQ or another outlet, depending on where they live, that
they take a notion to. And they'll never go back to WKLB. You've lost a
listener.

As we know, the public is fickle. Once you've lost a listener, for
whatever sundry reason, generally you've lost them for good.


 
____________________________________________________________________________________
Want to start your own business?
Learn how on Yahoo! Small Business.
http://smallbusiness.yahoo.com/r-index