WCRB/WKLB switch Dec 1?

[A. Joseph Ross]

On 13 Nov 2006 Sean Smyth wrote:

> But what could happen is a listener may say, "Hmmm. Let me check 102.5
> and see if I can pick up the signal as well [as 99.5]." Maybe they
> won't. So they'll start searching for other options. Then they may
> stumble on WOKQ or another outlet, depending on where they live, that
> they take a notion to. And they'll never go back to WKLB. You've lost
> a listener.

A listener who will be lost anyway when the switch happens, if they 
can't pick up 102.5.
 
> As we know, the public is fickle. Once you've lost a listener, for
> whatever sundry reason, generally you've lost them for good.

Which will happen anyway after the switch.

-- 
A. Joseph Ross, J.D.                   617.367.0468
15 Court Square, Suite 210         Fax: 617.742.7581
Boston, MA 02108-2503         http://www.attorneyross.com