WCRB/WKLB switch Dec 1?

[Doug Drown]

Though I live in Maine, I drive the upper half of 495 several times a year
and then head west on Route 2 to visit family in the Fitchburg-Gardner area.
99.5 has by far the better signal over the entire route --- loud and clear
from York County to Worcester County.

-Doug
----- Original Message ----- 
From: "A. Joseph Ross" <joe@attorneyross.com>
To: "Boston Radio Interest" <boston-radio-interest@rolinin.BostonRadio.org>;
"Dan Strassberg" <dan.strassberg@att.net>
Sent: Monday, November 13, 2006 12:18 AM
Subject: Re: WCRB/WKLB switch Dec 1?


> On 12 Nov 2006 at 15:49, Dan Strassberg wrote:
>
> > Don't you get that GM doesn't want people tuning to another frequency
> > three weeks early? They are afraid of losing the audience.
>
> Are they really afraid that country music fans are going to switch to
> WCRB if they mention the new frequency too early?
>
> > From what I hear, WKLB's ratings are EXCELLENT but their billings are
> > not commensurate. No radio company in its right mind would turn its
> > back on those audience numbers! What GM wants is for everyone who
> > currently listens to WKLB on 99.5 and is also in range of 102.5 to
> > keep listening to 99.5 right up to December 1, at which point they
> > want all of those listeners to switch to 102.5 (and, importantly, to
> > change the presets on their car radios).
>
> How are listeners going to do that if they don't tell them the new
> frequency?
>
> -- 
> A. Joseph Ross, J.D.                           617.367.0468
>  15 Court Square, Suite 210                 Fax 617.742.7581
> Boston, MA 02108-2503                    http://www.attorneyross.com
>
>
>