WCRB/WKLB switch Dec 1?

[A. Joseph Ross]

On 12 Nov 2006 at 15:49, Dan Strassberg wrote:

> Don't you get that GM doesn't want people tuning to another frequency
> three weeks early? They are afraid of losing the audience.

Are they really afraid that country music fans are going to switch to 
WCRB if they mention the new frequency too early?
 
> From what I hear, WKLB's ratings are EXCELLENT but their billings are
> not commensurate. No radio company in its right mind would turn its
> back on those audience numbers! What GM wants is for everyone who
> currently listens to WKLB on 99.5 and is also in range of 102.5 to
> keep listening to 99.5 right up to December 1, at which point they
> want all of those listeners to switch to 102.5 (and, importantly, to
> change the presets on their car radios). 

How are listeners going to do that if they don't tell them the new 
frequency?

-- 
A. Joseph Ross, J.D.                           617.367.0468
 15 Court Square, Suite 210                 Fax 617.742.7581
Boston, MA 02108-2503           	         http://www.attorneyross.com