On Sat, January 14, 2006 16:37, Roger Kolakowski said: > If Arbitron can't get 18-35 year old males to participate in their ratings > in quantifiable numbers, why not just make them 35+? Seems like there's Which is the demo that Madison Ave covets? Is it 18-35 or 35-54? I can never be sure. -- Stephanie Weil New York City, NY, USA