thoughts on newest 12 + ratings?

[Roger Kolakowski]

If Arbitron can't get 18-35 year old males to participate in their ratings
in quantifiable numbers, why not just make them 35+? Seems like there's some
"extrapolating" going on here, especially at the "low end."

Roger
WA1KAT

----- Original Message ----- 
From: "Stephanie Weil" <stephanie@gordsven.com>
To: "Donna Halper" <dlh@donnahalper.com>
Cc: <boston-radio-interest@rolinin.bostonradio.org>
Sent: Saturday, January 14, 2006 4:18 PM
Subject: Re: thoughts on newest 12 + ratings?


>
> On Sat, January 14, 2006 4:12, Donna Halper said:
>
> > Also, Kiss 108 is heading back in an upward direction, while it doesn't
> > seem that Mike FM is setting the world on fire...
>
> These numbers don't count for squat.
>
> What's the demo breakdown?  Especially in the 18-35 or whatever it is.
>
> -- 
> Stephanie Weil
> New York City, NY, USA
>