Interesting billboard on 495 N in Lawrence
Bill O'Neill
billo@shoreham.net
Sat Feb 4 15:04:34 EST 2006
Jeff Lehmann wrote:
> It's true, I took a ride up there myself to see it. Here's a picture:
>
<harp sfx> Thinking back to WSSH, "Easy favorites of yesterday and
today" could fly in Boston.
Noble choked the life (and numbers) out of WSSH the day Lerner sold it.
Lerner's Mike Colby had the stack of liner cards on the console. You
could mix them up, wander off of them just a bit, etc. Noble arrives and
the next day the liner cards are bolted together with metal rings and
pared down, talk-ups gone and no chat into the spots. Subtle changes
were the end of the back-sell, talk into spots and a verbatim liner out
and under. With only minimal staffing and playlist changes, IIRC, but it
was just enough to eat Magic's dust in what seemed to be a short period
of time.
Clearly there were other market factors in play, but I have filed that
one under another instance of the entry of vanilla as the flavor of the
month in big market radio.<harp sfx out>
Bill O'Neill
More information about the Boston-Radio-Interest
mailing list