bye bye Boston's progressive talk

Michael E
Fri Dec 15 13:51:11 EST 2006

Donna hit the nail on the head.  Whatever your politics are, we all have a 
vested interest in seeing local, issues-oriented radio succeed.  It's good 
for the market, and the medium.

>From: Donna Halper <>
>To: "Bob Nelson" <>,        "Dan Strassberg" 
>Subject: Re: bye bye Boston's progressive talk
>Date: Fri, 15 Dec 2006 13:01:57 -0500
>>Bob N wrote--
>>(Though I am hearing
>>that attractive advertisers has been a problem, which is one reason
>>Clear Channel
>>has turned at least some of their prog. talk stations to sports,
>>feeling it would make
>>more profits.)
>Umm, over 500 people showed up for a rally in Madison WI-- they had to turn 
>people away.  Many many advertisers showed up, telling the local newspaper 
>that it was a myth that progressive talk didn't work-- these advertisers 
>said that the station (92.1 the Mic) got great results for them.  In 
>certain dayparts, the station was also in the top 3.  Yet Clear Channel 
>pulled the plug on it anyway.  As for sponsors in other cities, there has 
>been a widely publicised boycott list of corporations that refuse to air 
>their commecials on progressive talk stations.  And alas, in Boston there 
>was not a lot of energy put into making the format work-- no full-time 
>staff, and one sales guy; and with signal problems and no budget for local 
>hosts, the station was treated like a poor stepchild.  The guy doing the 
>assistant PD job tried really hard but he got minimal support from anyone, 
>based on what I've seen.  Whether one is a rightie or a leftie, most 
>listeners still appreciate good local radio and local input to go along 
>with the national hosts.  The Boston station seldom had that local 
>presence, and that's a shame.

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