Al Franken
A. Joseph Ross
joe@attorneyross.com
Wed Nov 16 00:46:31 EST 2005
On 15 Nov 2005 at 18:06, Laurence Glavin wrote:
> I've often wondered how NBC-TV broadcast affiliates like it when
> during that network's top-rated nightly newscast, the anchor often
> promotes shows that are scheduled later the same night on MSNBC, or
> less-often, CNBC? If I were an NBC affiliate but not an O&O, I might
> consider delaying the NBC feed, and covering such references with a
> promo or spot...but would the network let them get away with it?
I would think it would be hard to do a local spot that would fit the timing right, but I do
remember that being done back in the early 1950s. We lived in the Albany area at the time,
and Wonder Bread and Hostess Cupcakes, the Wednesday sponsors of the Howdy Doody
show, were not marketed in our area. The local station would cover all ads on Wednesday
with local ads, mostly for Planters Peanuts, with some guy in a Mr. Peanut costume. But
the local ads usually didn't last as long as the national ads, so they were usually followed by
a slide that read, "And now, Kids, back to Howdy Doody," which remained on the screen for
what seemed like an eternity.
--
A. Joseph Ross, J.D. 617.367.0468
15 Court Square, Suite 210 Fax 617.742.7581
Boston, MA 02108-2503 http://www.attorneyross.com
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