Air America's Impact Hard To Read
Tue Jan 18 20:18:56 EST 2005
On Jan 18, 2005, at 6:16 PM, Laurence Glavin wrote:
> Well, the Fall Arbitrons for Boston are out, and one question
> many are asking: how's Air America doing? Well, the WXKS-AM
> half saw a noticeable decline over the Oct-Nov-Dec period,
> buy WKOX-AM moved up.
Check the TSL. It is huge for both stations. The challenge for
Boston's New Progressive Talk Radio Network* is to get the word out
that it exists. They're running ads on taxi-tops and in the Phoenix,
so maybe that will have an impact. The impressive audience
satisfaction should help Clear Channel develop some patience for
I also noticed they've started streaming their local signal online at
*It's not Air America programming from 9 AM to noon, and from 3 to 6
PM, but they sure could use a better name.
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