Air America's Impact Hard To Read

[Sid Schweiger]

>>Arbitron isn't doing its job:  it correctly describes WKOX as "talk",
but lists WXKS-AM as "standards".  And their usual practice is to
combine simulcasts as one station.   AM 1430 and 1200 are listed
separately.<<

Wrong.  Arbitron is doing its job just fine, thank you.  The stations,
however, are not doing theirs.

Station information submitted to Arbitron as to format, hours of
operation and simulcast arrangements are the sole means Arbitron has of
getting this information.  They do not monitor the stations themselves,
since they do not have the manpower to do so.  Whatever they are told by
representatives of the stations is what goes into the ratings reports.



Sid Schweiger
IT Manager, Entercom Boston LLC
WAAF - WEEI AM/FM - WQSX - WRKO - WVEI
20 Guest St / 3d Floor
Boston MA  02135-2040
Phone: 617-779-5369
Fax: 617-779-5379
E-Mail: sid@wrko.com