Make-Goods

[Bill O'Neill]

rogerkirk wrote:

>What constitutes the need to "make good" on a commercial?
>Who decides if a make-good is called for?
>
>Which of the following would qualify:
>
>Running the top-of-the-hour ID over the last few words of the
>commercial?
>  
>
Depends. If it was an ID that talked about "driving" wattage, that could 
make a difference in the anwer.

>Running two commercials simultaneously for 5 seconds and
>killing one of them?  Does the one that aired have to be made
>good?
>  
>
Toss 'em both a freebie, go nuts, set yourself free.  Or, log the error 
and let traffic decide.

Bill O'Neill