Mon Jan 10 15:35:47 EST 2005
>What constitutes the need to "make good" on a commercial?
>Who decides if a make-good is called for?
>Which of the following would qualify:
>Running the top-of-the-hour ID over the last few words of the
Depends. If it was an ID that talked about "driving" wattage, that could
make a difference in the anwer.
>Running two commercials simultaneously for 5 seconds and
>killing one of them? Does the one that aired have to be made
Toss 'em both a freebie, go nuts, set yourself free. Or, log the error
and let traffic decide.
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