Mon Jan 10 15:17:07 EST 2005
<<On Mon, 10 Jan 2005 14:54:43 -0500, "rogerkirk" <firstname.lastname@example.org> said:
> What constitutes the need to "make good" on a commercial?
> Who decides if a make-good is called for?
I would expect the advertiser's (or agency's) contract with the
station (or agency) would spell this out. If it were up to me, I
would say that the commercial hasn't run unless it was broadcast
uninterrupted, in its entirety, in the amount of time contracted for.
> Other reasons?
Distortion caused by non-failure in the audio chain; e.g.,
time-compression or -expansion caused by entering or leaving delay, to
the extent that the message is overshadowed.
Reduced coverage caused by use of auxiliary transmitter or other
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