Wall Street Week/Fortune

[Damon Cassell]

Dividing satellite subscriber base by channel is, at best, a pretty
poor attempt at radio-industry apology. It's simply an example of the
'old think' that is ruining radio and implies that satellite listeners
are loyal only to one channel, which is far from the case.

I'm sorry, but tired old radio industry formulas like cume simply
don'y apply. XM saw it's subscriber base increase by nearly 70% last
year. Can you think of a radio station that can ever claim anything
that approximates?

Damon


On Sat, 12 Feb 2005 16:30:17 -0500, Joseph Pappalardo
<joepappalardo2001@yahoo.com> wrote:
> 
> > > They never once mentioned the small number of subscribers to put
> > > the business in perspective.
> >
> > Sirius is now at just over 1 million,
> 
> 1 million spread out over 120 channels?  ( = 8,333 cume per channel?)
> 
> 
> > and I think XM is at almost 3.5
> > million.
> 
> 3.5 Million spread out over 130 channels? ( = 26,000 cume per channel?)
> 
> I would assume some channels more, some less...
> 
> So, it appears that some of the channels are similar to working at a radio
> station Springfield?
> 
> 
> I just read the numbers last night but don't presently have
> > them handy. Yes, this is a small number in the grand scheme of things
> > but if you look at the trend, it's taking off. Both Sirius and XM have
> > big draws that haven't even come into play yet: Sirius has Stern and
> > the NFL coming over and XM will have the MLB. You can bet that there
> > will be more competition between the two to upstage the other in terms
> > of attractions.
> >
> > Damon
> 
>