Wall Street Week/Fortune
Garrett Wollman
wollman@khavrinen.lcs.mit.edu
Sat Feb 12 16:49:40 EST 2005
<<On Sat, 12 Feb 2005 15:53:32 -0500, "Bill O'Neill." <billo@shoreham.net> said:
> Once Sirius/XM is integrated into AM/FM/Sat radios, with a seamless
> click of a preset, local radio will have to choose to either be history
> or to do the very things that no satellite or national signal can
> possibly do - be excruciatingly local as well as being accessible to
> less affluent advertisers.
I recently bought a new car with a three-month trial subscription to
XM. It has definitely changed my listening habits, but I'm not sure
how much it has taken away from the terrestrial broadcasters I listen
to. In the old car, I generally gave about equal shares to AM (WBZ),
FM (WXRV), and silence. The other two stations have roughly the same
turn-off rate, but now I'm switching to XM (BBCWS) instead of shutting
the radio off. (I really haven't given any attention to the other 150
XM services.)
-GAWollman
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