Wall Street Week/Fortune

[Bill O'Neill.]

Damon Cassell wrote:

>Well, in reality, the biggest threat to radio is radio
>itself. 
>
That sounds about right.  Radio has been falling all over itself in a 
charade of balancing financial return with an attempt to be relevant, 
locally.  That is where the point of diminishing returns steps in. 
Invariably, good radio thinkers are weaker in the business side while 
the latter sit in the corner office.

>Like the way
>they are trying to force the FCC to prohibit satellite radio from
>providing traffic updates. Same silly games the recording industry
>plays.
>  
>
I have been listening to Sirius via Dish Network (6001-6099). The live 
jocks taking calls, etc. There is a refreshing genuineness to it that 
you don't get with terrestrial network music shows.  There's no canned 
voice drop-ins with local calls - even the casual listeners knows that 
it's bogus. 

Once Sirius/XM is integrated into AM/FM/Sat radios, with a seamless 
click of a preset, local radio will have to choose to either be history 
or to do the very things that no satellite or national signal can 
possibly do - be excruciatingly local as well as being accessible to 
less affluent advertisers.

Bill O'Neill

-- 
"I'm always making a comeback but nobody ever tells me where I've been." Billie Holiday



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