102.5 to Spanish? Nahhh.....

[Sid Schweiger]

>>I noticed that in Greater Media's announcement of the purchase, the
company
pointed out that WCRB has been broadcasting classical music since 1950. 
The
station is also successful --- the tenth highest-rated station in the
market.  Should the saying "If ain't broke, don't fix it" perhaps apply
here?<<

When you have situations like WCBS-FM...a station that owned its demo
and billed $34 million a year blown up, with the result that its ratings
and billings tank since it's now in competition with 15 other stations
for the same demo...that old saw is not gonna cut it.  The attitude is
not "what's it doing now," it's "what COULD it do with a different
format?"

After all, "if it ain't broke, don't fix it" makes too much sense. 
Can't have that.



Sid Schweiger
IT Manager, Entercom Boston LLC
WAAF - WEEI AM/FM - WMKK - WRKO - WVEI
20 Guest St / 3d Floor
Boston MA  02135-2040
Phone: 617-779-5369
Fax: 617-779-5379
E-Mail: sid@wrko.com