102.5 to Spanish? Nahhh.....
Fri Dec 16 15:46:48 EST 2005
>>I noticed that in Greater Media's announcement of the purchase, the
pointed out that WCRB has been broadcasting classical music since 1950.
station is also successful --- the tenth highest-rated station in the
market. Should the saying "If ain't broke, don't fix it" perhaps apply
When you have situations like WCBS-FM...a station that owned its demo
and billed $34 million a year blown up, with the result that its ratings
and billings tank since it's now in competition with 15 other stations
for the same demo...that old saw is not gonna cut it. The attitude is
not "what's it doing now," it's "what COULD it do with a different
After all, "if it ain't broke, don't fix it" makes too much sense.
Can't have that.
IT Manager, Entercom Boston LLC
WAAF - WEEI AM/FM - WMKK - WRKO - WVEI
20 Guest St / 3d Floor
Boston MA 02135-2040
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