looking at lastest 12 + ratings

[SteveOrdinetz]

  Dan Strassberg wrote:
>One gets the impression that the person or persons responsible for
>local sales at WXKS had decided days before s/he/they picked up the phone to
>make his/her/their first sales call that the idea that the format could be
>sold in this market was hopeless.


I wonder if WXKS even has a separate sales staff.  If you were a sales rep, 
where would you concentrate your efforts...Kiss 108 where the rates are 
hundreds of dollars a minute or the AMs where they might be $25?