Music & Radio (was: air america)
Tue Aug 2 17:11:44 EDT 2005
> I assume that in five years, the music portion of radio will be devastated
> by these new technologies, just as the recording industry has been
> destroyed by downloaded and I-pods. Maybe local talk and entertainment
> shows, s well as ethnic shows will be the last men standing???
I may be having a stroke as I write this (excuse for the drool) but the
Frank/Dick/Moe/Larry/MP103s of the dial may be alone, coughing out the ones
and zeroes, sans live or even tracked voices but for the drop-ins on the
QTRs. If digital radio makes it such that the stations will have more than
one "channel" to offer, then there is hope. A cluster of signals comprising
what we now consider a station could provide a range of complementary
options, ad bundles all-around, and the same electric bill at the tower.
Having "survived" listening to assorted jock shifts, mostly AM drive, here
in the great white north, eh, makes me appreciate jockless radio that much
more. I'm sure that sentiment will last - until the rotation screws the
listeners into actually believing that "variety" meant more than an industry
rag or a store on the corner.
The last of the live shifts, for the most part, seem to have devolved to,
unfortunately, that block of time we lovingly call morning drive. That means
that you either get dinasaurs laughing at each other as they puke out wasted
time & temp, throw away greeting lines, and and lame bits or talent that
would make for outstanding producers. No longer do you have the mid-day
jock aspiring for PM or AM drive, nor do you have the evening guy just
thankful not to be playing to closing bars, drunk and lonely callers, all of
that leading up to a sunrise and empty streets that smell of pee. (Scary how
we remember these things?)
Music stations can do good stuff, even in the future when satellite radio
becomes a switch on even base model Kias. Local origination will only be
important to the listener if stations show them why. Do what the national
signals just can't and do it in a value-added way, not as an alternative.
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