Tue Aug 2 19:01:29 EDT 2005
At 04:14 PM 8/2/2005 -0400, Keating Willcox wrote:
>The discussion on Air America's popularity can be answered in a single
>word....ratings. Conservative talk shows are everywhere because of
>....ratings, plus the propensity of listeners to stay with a station
>through a station break. Opera and NPR don't have very good....ratings.
>That is why the government takes its money, that is your money, and spends
>it on these programs, and now that Air America has become an opportunity
>for Democrat in-kind fund raising, that sort of speaks to its poor ratings.
Umm, the "poor ratings" vary-- in Portland OR, Air America is in the top
3. And the ratings just came out in Boulder CO and Air America took the
station from a .4 to a 2.5... depends on what markets we are talking
about. Conservative talk shows did NOT have ratings when they first
started, contrary to the revisionist history on the subject. I have no axe
to grind with either side-- I just want the facts to be accurate, and the
fact is that when conservative talk first went on the air, it had no
ratings and not a lot of advertisers. But gradually, it built. I don't
know if progressive talk will do the same but moderate/liberal talker Ed
Schultz just got his 99th affiliate, and people must be signing on for a
reason, wouldn't you think?
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