Ratings question

SteveOrdinetz hykker@grolen.com
Sat Apr 2 14:21:54 EST 2005

Sid Schweiger wrote:
>IIRC, B&W used a combination of techniques to gather data, with phone
>calls being one of them. I'm surprised they lasted as long as they did,
>since Arbitron had knocked off virtually all meaningful competition by
>the 1980s.

Didn't Willhight mostly specialize in smaller markets that Arbitron didn't 

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