Ratings question

SteveOrdinetz hykker@grolen.com
Sat Apr 2 14:21:54 EST 2005


Sid Schweiger wrote:
>IIRC, B&W used a combination of techniques to gather data, with phone
>calls being one of them. I'm surprised they lasted as long as they did,
>since Arbitron had knocked off virtually all meaningful competition by
>the 1980s.


Didn't Willhight mostly specialize in smaller markets that Arbitron didn't 
rate?



More information about the Boston-Radio-Interest mailing list