Ratings question

Roger Kolakowski rogerkola@aol.com
Sat Apr 2 11:56:52 EST 2005

Quarterly, I get solicitations to purchase "telephone" based rating for the
Boston Market from a company called Solutions Broadcast Media Group...I
believe they are based in California. At one time I had a figure of the
number of households they "sampled" in the market, but the number escapes me

WESX 1230
> >Ratings services don't call, and haven't for over 30 years.  Hooper, the
> >last ratings service to use the "telephone-coincidental" technique,
> >closed up shop decades ago.
> I know they're gone now too, but didn't Birch & Willhight use call-out for
> their ratings?  Willhight was around thru at least the mid-90s.

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