Ratings question

[Sid Schweiger]

>>If the ratings services call a listener, and the listener, without
identifying call letters, says, "I'm listening to Air America," what
does the ratings service record?<<

Ratings services don't call, and haven't for over 30 years.  Hooper, the
last ratings service to use the "telephone-coincidental" technique,
closed up shop decades ago.



Sid Schweiger
IT Manager, Entercom Boston LLC
WAAF - WEEI AM/FM - WQSX - WRKO - WVEI
20 Guest St / 3d Floor
Boston MA  02135-2040
Phone: 617-779-5369
Fax: 617-779-5379
E-Mail: sid@wrko.com