Ratings question

[Scott Fybush]

At 01:12 AM 4/2/2005, A. Joseph Ross wrote:
>If the ratings services call a listener, and the listener, without 
>identifying call letters, says,
>"I'm listening to Air America," what does the ratings service record?

As long as WKOX/WXKS has registered "Air America" with Arbitron (and they 
have - the station name on file with Arbitron is 
"PROGRESSIVETALKAIRAMERICA" for WKOX and "AIRAMERICAPROGRESSIVETALK" for 
WXKS) and the diarykeeper is in the Boston market, the credit should go to 
WKOX or WXKS. I'm guessing that a diary that just reads "Air America" would 
be credited specifically to WXKS, since it appears first in that station's 
name, but that's purely a guess.

s