Entercom flips NY talker to Air America

[Scott Fybush]

>Let's not forget too, that AM 1070 (WZBZ is the last
>calls I can remember for that frequency) is a 5000
>watt daytimer with a horrible signal even in its COL
>of Plattsburgh, NY.  Regardless of program quality on
>Air America (I have not yet listened to any of their
>programming, so I cannot comment on that), how do you
>compete in a radio market with such a weak signal that
>barely even covers your primary money market
>(Burlington VT 20 air miles away) during the daytime??

Current calls, I think, are WTWK, and I agree with Matt that it's really 
not a player, signal-wise.

Add into that the reality that Burlington is very much an FM market, with 
only one real player on the AM dial (WVMT), and it's not hard to see that 
the AA programming is only one factor in 1070's lack of influence in the 
market.

WROC here in Rochester will try to use signal as an excuse if it doesn't do 
well, but its 1000 watt signal over Monroe County is WBZ-like compared with 
1070's almost nonexistent signal over Burlington.

s