#1 Arbitron rated

DonKelley@aol.com DonKelley@aol.com
Sun Oct 24 11:37:26 EDT 2004

In a message dated 10/23/2004 6:58:02 PM Eastern Daylight Time, "Brian Vita" <brian_vita@cssinc.com> writes:

>What happens, then, when a ranked station gets on Arbitron's crap list.  Do
>they list the stations with a blank? Such as:
>1.  WMJX
>2.  WBZ
>3.  Some delisted station
>4.  WRKO
>Doesn't this skew the ratings for those below the delisted one?

Brian:  Arbitron would make no reference to the offending station.  In the scenario above WRKO and every station below it would move up one position.


>Brian T. Vita, President
>Cinema Service & Supply, Inc.
>77 Walnut St. - Ste 4
>Peabody, MA  01960-5691 USA
>+1-978-538-7575 voice
>+1-978-538-7550 fax
>> -----Original Message-----
>> From: boston-radio-interest-bounces@rolinin.BostonRadio.org 
>> [mailto:boston-radio-interest-bounces@rolinin.BostonRadio.org]
>>  On Behalf Of DonKelley@aol.com
>> Sent: Saturday, October 23, 2004 4:56 PM
>> To: Joseph Pappalardo; ""Chuck Igo""; ""'Eli Polonsky'""
>> Cc: ""(newsgroup) Boston-Radio-Interest""
>> Subject: Re: #1 Arbitron rated
>> Correct - you cannot say that.  Arbitron ranks stations by 
>> AQH share, AQH persons, AQH rating, cume persons, cume 
>> rating, and TSL.  They'll list them alphabetically.  There is 
>> no ranking, however, by format.  You can say you're #1 for 
>> Classic Rock, but don't include Arbitron's name in the liner.
>> If someone were to report this liner to Arbitron the station 
>> would get a call from the legal department saying they must 
>> immediately cease using the liner.  If the station continued 
>> to use it they would probably face delisting - meaning that 
>> their call letters wouldn't appear at all in the next book.

More information about the Boston-Radio-Interest mailing list