#1 Arbitron rated

DonKelley@aol.com DonKelley@aol.com
Sat Oct 23 15:24:04 EDT 2004

Here's the deal: You can mention Arbitron by name.  I've done it, and cleared it with Policies & Procedures at Arbitron.  The conditions are that you must be an Arbitron subscriber, you cannot refer to a survey that is going at the time, and any qualifications - such as demo or daypart - must be included every time you do the liner.

You also cannot encourage listeners to write anything down, as Chuck Igo pointed out.  You can't encourage reporting of any listening.

What can you do?  For example, you can say "Arbitron rated #1 for At-Work listening" if you are indeed #1 12+, Mon-Sun 6A-12Mid when ranked by "listen away from home at work" in Maximi$er. 

You cannot say something like "Arbitron rated #1 for Hip-Hop and today's hottest music" because Arbitron does not rank by format. 

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