#1 Arbitron rated

[Joseph Pappalardo]

From: <DonKelley@aol.com>

> You cannot say something like "Arbitron rated #1 for Hip-Hop and today's
hottest music" because Arbitron does not rank by format. <

So that would make this statement below in the forbidden category?

> "#1 Arbitron rated for Classic Hits in
> Portland."

Would this be serious enough to get them a 'flag' in the first page of the
book?  (or in the digital age, a footnote? i.e. +, ++, ..)

JP




----- Original Message ----- 
From: <DonKelley@aol.com>
To: ""Chuck Igo"" <chuckigo@maine.rr.com>; ""'Eli Polonsky'""
<elipolo@earthlink.net>
Cc: ""(newsgroup) Boston-Radio-Interest""
<boston-radio-interest@bostonradio.org>
Sent: Saturday, October 23, 2004 3:24 PM
Subject: RE: #1 Arbitron rated


> Here's the deal: You can mention Arbitron by name.  I've done it, and
cleared it with Policies & Procedures at Arbitron.  The conditions are that
you must be an Arbitron subscriber, you cannot refer to a survey that is
going at the time, and any qualifications - such as demo or daypart - must
be included every time you do the liner.
>
> You also cannot encourage listeners to write anything down, as Chuck Igo
pointed out.  You can't encourage reporting of any listening.
>
> What can you do?  For example, you can say "Arbitron rated #1 for At-Work
listening" if you are indeed #1 12+, Mon-Sun 6A-12Mid when ranked by "listen
away from home at work" in Maximi$er.
>
> You cannot say something like "Arbitron rated #1 for Hip-Hop and today's
hottest music" because Arbitron does not rank by format.
>
>