Prep school radio

rogerkirk rogerkirk@mail.ttlc.net
Wed Nov 10 16:47:35 EST 2004


"Sid Schweiger" wrote:
>It should be raising some questions about the future of the entire
>radio business.  ...I see how college students get their entertainment,
>and I can tell you that radio is no longer a part of that equation. 
>iPod, portable CD players and to a lesser extent satellite radio are 
>how they get their music.  Once this generation, without the radio 
>habit, moves into adult demos, particularly 25-54, radio is going to 
>take a hit it may well not recover from...

The experts have been telling us for years that small playlists and looooong commercial breaks are "the way (the truth and the life)."  Have we sold our souls for a handful of gold?




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