Clear Channel and cereal?

[Sean Smyth]

So this is the second year in a row Clear Channel has issued a specialty
breakfast cereal here in Pennsylvania. Last year it was Hershey Bears
Crunch. This year it's Penn State Crunch. It's being sold in all the
normal grocery stores and Clear Channel is actually listed as the
company producing this. I know Clear Channel doesn't have sports rights
here in Boston but ... does anyone know of any other situations where
Clear Channel is making cereal? And what benefit does this give them?