Will Boston Stations Accept XM Ads After This

[Mark Laurence]

On Wednesday, January 7, 2004, at 08:26  PM, Steve West wrote:

>  What if, much like DirecTV, XM/Sirius offer full-blown local radio 
> channels based upon listener's zip codes?  Would then Kiss 108, Jamn 
> and even WBZ 1030 feel the heat?  What's to stop them?  XM says they 
> will have about 130 channels of programming later this year.  And I'll 
> be listening on my Sony XM receiver (gang, it really IS better than > FM)

DirecTV and Dish Network don't originate any local progamming.  They 
don't even offer the local crawls and graphics from The Weather 
Channel.  They only rebroadcast local stations, partially because of 
government requirements, and partially because of the continued 
strength and appeal of local and network broadcast television.

If satellite radio followed the same route, they would offer local 
radio signals, and it would not be long before government regulation 
forced them to offer every single local station in the country to its 
home market.  How they would ever accomplish this, especially when half 
their audience is driving around in cars, is beyond me.

Mark