Will it ever stop?

[SteveOrdinetz]

  Dan Billings wrote:

>Wouldn't it have made more sense to debut the new station right after
>Christmas to take advantage of people who tuned in for the Christmas music?
>I'm sure 99% of those people are now.


The week between Christmas & New Years is kind of an odd time to start a 
format...lots of people are away or at least not on their regular 
schedule.  New Year's day might be a good time, or maybe just wait until 
Monday when the world returns to "normal".  Plus, the fact that they're 
-still- playing Christmas music after Dec. 25th would clue listeners in to 
the fact that a change is coming, and to keep checking in.