[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

Re: McDonald's Spots

  Cooper Fox wrote:
>As I undertand it, these spots are to entice the inner
>city/urban population to eat at McDs.  Why waste time
>running heavily urban spots on country, AC, Classic
>Rock, triple A, etc formats?  Why not have format
>specific spots?   Too much work/cost?  Any thoughts?

Supposedly there are (or are supposed to be) different versions...dunno if 
the urban one is the only one that was ready on time or what...a talk 
station I do contract work for also ended up with the urban 
version.  They're still waiting for a more appropriate spot to arrive.