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Re: Concept advertising (was Re: Non-competes)

Sven Franklyn Weil wrote:
<Probably because the alcohol vehicle is quickly burned off by the
>body so it can start working on the medicine.  At that level, it 
>won't even make you numb.

WebMD notes:
No doubt part of what made Lydia Pinkham's miracle cure so successful was that it consisted of a blend of herbs in a 20% mixture of alcohol, a common 19th-century approach to taking care of a variety of ills.