Re: All Comedy (was LTAR)

[Aaron Read <aread@speakeasy.net>]

At 08:33 PM 8/18/2003, Garrett Wollman wrote:
><<On Mon, 18 Aug 2003 20:09:38 -0400, SteveOrdinetz <steveord@bit-net.com> 
>said:
>
> > [Re Boch auto dealership spots:]
> > Again same exact spot that's run for years.
>
>Not quite -- now it's voiced by Ernie Jr. rather than his late
>father.
>
> > Why do business owners think they can do a better job with their ads
> > than by using a real announcer?
>
>That's not why they do it.  Most of them, I suspect, know all too well
>that they aren't as technically adept as professional voice talent,
>but are more concerned with either hearing their own voice on the air,
>or connecting directly with their customers.  Ernie Boch Jr. probably
>voices his own spots for the same reason that the Tatelmans do theirs.
>
>-GAWollman

My dad runs a small mortgage broker business in Connecticut and used to run 
ads on local cable on the weekends (the ROI wasn't there for any better 
timeslots) and video talent he is not.  :-)  Still, it was amazing how many 
people would come in and say they'd seen him on those goofy ads.


--------------------------------------------------------------------------------------------
Aaron "Bishop" Read             aread@speakeasy.net
FriedBagels Consulting          AOL-IM: readaaron
http://www.friedbagels.com      Boston, MA