A Dying Business

["rogerkirk" <rogerkirk@mail.ttlc.net>]

Those who recall the Mortuary ads on WKRP,
may be amused to hear the ad for Atlantic 
Casket Company (of Saugus, MA) running on
WBZ.  It's voiced by a BZ personality and 
is a "recreation" of a phone call (to 
Atlantic Casket) from a woman whose brother 
has just died and she can't afford the 
$5,300 casket offered by the funeral home.  
She wants to know if she should feel guilty 
for worrying about cost at a "time like this."  
She's assured her brother wouldn't want her
to spend unecessary money and, of course, the $5,300 casket is only $1,400 at Atlantic Casket.