Re: McDonough finished at WWZN

["Sean Smyth" <ssmyth@suscom.net>]

Laurence Glavin writes:
> Over the years, Bob Bittner (a fellow non-sports fan) has
> commented on the fact that sports stations derive far
> more revenue than their ratings would justify.  Apparently
> stations like WEEI-AM and WFAN-AM in NYC get higher so-called
> "power ratings": they attract more desirable demographics and
> listeners more likely to buy the products and services
> advertised.  Thus WEEI would seem to be better positioned
> to ride out the current advertising recession.
> This chintzy stunt seems to indicate otherwise.
> From what I read, WEEI carries a very high commercial load, and perhaps
some clients don't like being at the end
> of a ten- or twelve-spot break.

All-sports stations in major markets also suffer from large overhead:
big-name hosts pulling down big-time salaries and rights fees and production
costs for major sports properties (in WEEI's case, the Red Sox and Patriots
Monday).