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Re: Rimshot IDs
On Fri, 21 Feb 2003 18:44:31 -0500 "elipolo@earthlink.net"
<elipolo@earthlink.net> writes:
> >Date: Fri, 21 Feb 2003 14:14:49 -0500
> >From: Aaron Read <aread@speakeasy.net>
> >Subject: RE: Rimshot IDs
> >
> >"The B-B-C is distributed in the U-S by P-R-I, and made possible by
> the
> >Capitol Group Companies, investing for individuals and institutions
> >throughout the world. Forecast tonight...cloudy with a chance of
> showers
> >near dawn...clearing in the morning and then sunny tomorrow with a
> high in
> >the upper forties. (pause) From Boston University..."
>
> The forecast above is not worded correctly for an overnight (after
> midnight)
> break, because if you're saying that the upcoming afternoon will be
> "sunny",
> you can't say "sunny tomorrow" because technically it's already that
> day.
>
> I would say "clearing this morning, then sunny in the afternoon..."
>
> Eli Polonsky
Obviously listeners remember funders with much greater detail than
commercials ;-). Generally when I read the BBC Funder I follow up with a
forward promote, not the forecast.
df