Re: LOOK Sept 82 June 83

["Kevin Vahey" <k-vahey@attbi.com>]

Oh how they tried, it was next to impossible to be downtown and not trip 
over a LOOK crew. Hindsight says 2 hours a day was too much to take on. 
WNEV never got the credit for trying to produce local blocks as WCVB 
did. Ready,Said,Go was another show that deserved a better fate ( 
whatever became of Matt Lauer <g> )

One of the saddest shows I ever saw was NE TELEVISIONS goodbye show 
before the transfer to WSVN. David Mugar tried to trumpet the stations 
glorious 10 years in an hour. All he needed was 10 minutes.


On Sat, 15 Feb 2003 7:42PM -0500, Joseph Pappalardo wrote:
> But it was a creative and ambitious undertaking by a new owner...and 
> what
> was a station with little respect for it's news department or it's 
> local
> productions.
>
>
> ----- Original Message -----
> From: "Kevin Vahey" <k-vahey@attbi.com>
> To: "Boston Radio Mailing List" <bri@bostonradio.org>
> Sent: Saturday, February 15, 2003 5:16 PM
> Subject: LOOK Sept 82 June 83
>
>
>>  With a budget of $3 million and a full time staff of 50 LOOK was a
>>  BOMB
>>  It was designed by Win Baker a former GM of Ch 4 and when Baker was
>>  dumped by Ch 7 for Sy Yanoff another former GM at 4, the first thing
>>  axed was LOOK.
>>  WNEV had hoped to charge $ 800 to $1200 for a 30 second spot but in 
>> June
>>  1983 it was down to $100.
>>
>>  At the end LOOK only attracted 11% of the 5 30 PM slot compared to 
>> 27%
>>  for Live on 4 and 25% for All in the Family on 5.
>>
>>  It was also announced that day that Dianne Willis would replace Robin
>>  Young on the news.
>>
>>  Taken from Globe June 30 1983
>>