LOOK Sept 82 June 83

["Kevin Vahey" <k-vahey@attbi.com>]

With a budget of $3 million and a full time staff of 50 LOOK was a 
BOMB
It was designed by Win Baker a former GM of Ch 4 and when Baker was 
dumped by Ch 7 for Sy Yanoff another former GM at 4, the first thing 
axed was LOOK.
WNEV had hoped to charge $ 800 to $1200 for a 30 second spot but in June 
1983 it was down to $100.

At the end LOOK only attracted 11% of the 5 30 PM slot compared to 27% 
for Live on 4 and 25% for All in the Family on 5.

It was also announced that day that Dianne Willis would replace Robin 
Young on the news.

Taken from Globe June 30 1983