Re: Use of the Superbowl

["Dan Billings" <billings@suscom-maine.net>]

----- Original Message -----
From: "Dave Faneuf" <tklaundry@juno.com>
To: <boston-radio-interest@bostonradio.org>
Sent: Tuesday, January 28, 2003 1:08 PM
Subject: Use of the Superbowl


> I got a call Saturday from someone involved in the anti-war protests.  He
> told me that MoveOn.org was buying TV time on the ABC affiliate in
> Washington DC to run the "daisey ad" during the Superbowl so President
> Bush would be sure to see it.  Anyone hear if they actually did it or
> not?

One thing a lot of these groups do is peddle a provactive ad to the DC press
corps and end up with free broadcasts of the ads on the cable news networks
and the Sunday shows.  In some cases, the actual buys are very small, or in
a few documented cases, non-existent.  In these cases, the media ends up
being willing suckers to the advocacy groups.  I'm not sure if this is the
case with the new daisy ad or the SUVs promote terrorism ads, but I have
heard a lot of talk about both ads and have yet to see either of them run as
an ad.

-- Dan Billings, Bowdoinham, Maine