Re:Re: Herald article on DJs paid to promote diet product

[Dave Faneuf <tklaundry@juno.com>]

---------- "Roger Kirk" <rogerkirk@ttlc.net> writes:

From: "Roger Kirk" <rogerkirk@ttlc.net>
To: <brian_vita@cssinc.com>,
    Dave Faneuf  <tklaundry@juno.com>
CC: <raccoonradio@yahoo.com>,
    <boston-radio-interest@bostonradio.org>
Subject: Re: Herald article on DJs paid to promote diet product
Date: Tue,  7 Jan 2003 15:17:21 -0500

---------- Original Message ----------------------------------
Dave Faneuf penned:
>The best way to handle something like this is the way BZ does it when
>newscasters have to read a live spot,  begin the spot with "The 
>following is a commercial announcement".  

Since a listener could tune in any time during the commercial, wouldn't it be logical to place a disclaimer at the end?  where it is more likely to be heard?
Roger

Dave writes:
Like a political ad?  "Paid for by ADM"?  That would work as well.  But I'd like to return to one of my original questions.  Since I can't hear Sullivan's broadcasts my question is does anyone know if Sullivan told his listeners during his product endorsement pitches that he wasn't sure that the product was working?  Or where his comments to that effect made only to the newspaper designed as damage control?
df