Re: Playlists of Oldies er... Super Hits Stations

[SteveOrdinetz <steveord@bit-net.com>]

  Dan Billings wrote:

> >  Is it common for a "new" station to widen/deepem their
> > playlist, grab listeners' ears and then contract the
>  playlist as soon as the listenership is up?
>
>I wouldn't think so.  The opposite would be more
>likely.  The general theory is that the most
>recognizable and popular songs are what "grab"
>listeners.  I have heard of stations that narrow
>playlists during ratings periods and expand them in
>non-rated periods to avoid burnout.


Makes sense in a way though...when you're trying to establish yourself, 
you'd want to be different enough from the competition to stand 
out...playing some songs that they don't would do nicely.  Since the spring 
book doesn't start until mid-March, they've got almost 3 months to do it.