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Re: WQSO Goes Jockless All Christmas Music



> "This radio station is on the air for 12 months a year, but absolutely NO
ONE
> listens to it for 11 months of the year."  there was not one advertiser or
> listener capable of presenting a valid point to the contrary.  WBYC
actually
> had EXCLUSIVE advertisers for the one month of the year(the Christmas
Music
> Month); the remainder of the year was filled with dollar-a-holler ROS
spots
> from either WIDE buys or the dreaded "Chinese Auction."
>    and yes, Dick Lutsk did turn the station around and made it a very
> profitable venture.

OK, I'll bite.  What the hell is a "Chinese Auction"?

Brian Vita, President
Cinema Service & Supply, Inc.
75 Walnut St.
Peabody, MA  01960-5626 USA
(800)231-8849/Fax (800)329-2775
+1-978-538-7575/Fax +1-978-538-7550
sales@cssinc.com/www.cssinc.com