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Re: WCAT-AM Now Spanish (Ethnic?)
What, have they lost their collective minds? There's virtually no Hispanic
population to speak of in north-central Massachusetts! Especially not in
the Orange/Athol area. Gardner, maybe.
I'll grant you that 2500 watts on 700 gives the station a good reach, but if
its true, this is one of the dumbest programming moves I've seen in a long
while. I'm from Orange and worked at WCAT numerous times in the 1980s. The
only thing I can think of is that Hispanic is just a format which keeps the
transmitter warm for something better some time in the future.
Good heavens, does Citadel have someone with any sense running the show up
there?
[Formatting fixed by moderator.]