Re: Radio Persnality Endorsements Kick It Up A Notch

[Dave Faneuf <tklaundry@juno.com>]

On Sat, 14 Sep 2002 15:11:24 -0400 DonKelley@aol.com writes:
> Katie Couric's on-air colonoscopy was not a commercial.  It was an 
> informational and educational piece on a news and entertainment 
> program.  Not unlike the double knee replacement that Hugh Downs 
> showed us on 20-20.
> 
> Laser eye surgery spots done by on-air Talent have become quite 
> common.  Five people in our building have had the procedure and all 
> of them have done spots extolling it.
> 
> How is that different from an Air Talent doing spots for a car 
> dealer?  Or Teri Garr sticking up post-it notes in a Magic spot?  Or 
> Derek Lowe doing a Rotman's ad? Or Adam Vinatieri doing a Bernie & 
> Phyl's ad?  
> 
> And what if, like Body Solutions, the copy has exaggerated claims?  
> Is that any different from the Lee Marvin TV spot in the 50's 
> claiming that smoking Camels would help your digestion?  
> 
> These are all personality endorsements. They've been around since 
> the advent of broadcasting.


Actually I think Donna's question asked about "news personalities" doing
these kinds of endorsement spots...Teri Garr, derek Lowe and Adam
Vinatieri are not "news personalities"
df